Brands Go Social

Emerging through the week in all stores across the country, we will be
introducing the Macy's Backstage Pass campaign. A new mobile consumer
initiative, Macy's Backstage Passes are customized QR codes that
deliver fantastic video content featuring a stable of celebrity
designers and fashion authorities.

The videos offer essential tips, trend information and
behind-the-scenes looks at collections that will help customers
in-store learn more about the brands/designs as they shop. Designers
participating include makeup maven Bobbi Brown, Sean “Diddy” Combs,
Tommy Hilfiger, Michael Kors, Greg Norman for Tasso Elba, Rachel Roy,
Irena Shabayeva for I.N.C., and a host of the nation’s most
influential fashion bloggers for Macy’s newest exclusive collection,
bar III.  Additionally, the campaign will feature content by Martha
Stewart and Madonna’s Material Girl in videos currently set to debut a
few weeks following the launch.

Understanding that this is an emerging technology in the U.S., Macy's
also created an informative tutorial video to educate customers about
QR codes and how they work. All this great content is available
in-stores now and can also be accessed online at
www.macys.com/findyourmagic.

For a quick demonstration on how it works for shoppers in-store, just
scan the red star code attached in this email using a QR code reader
on your smart phone and your device will do the rest. You can either
scan your computer screen or print the code to scan. Special tip: If
you don't have a QR code reader on your smart phone or video-enabled
device, just text "reader" to MACYS (62297) to receive a free QR
reader download.

The Backstage Pass attached features a quick fashion tip from renowned
designer Rachel Roy. Her Backstage Pass codes can be found in-store
within Rachel Rachel Roy shops at Macy's.

Finally someone get's QR codes right!!!!

My fellow NY Tech Meetup Members,

My name is Mike Street and I am writing to you because I am currently
running for the NY Tech Meetup Board.

I need your support as a fellow member in my quest to serve this group
and to help mold and shape this community into so that it not only
continues to meet its present potential but exceeds it for your
individual needs.

I joined NY Tech Meetup in 2007 with many of the needs that I am sure
you had when you joined: as a way to stay connect to the NY community,
as an opportunity for professional growth, as a way learn about the
exciting new technology that is shaping our world, and most of all to
be amongst some of the brightest people in the space.

To me, this community has served that purpose and more.

I think that this would be a great opportunity to not only represent
the NY Tech Meetup organization but it would also be a true testament
to the hard work that the many startups, students, and techies who
attend monthly put forth.

As a member of the NY Tech Meetup Board want to to be certain that
your issues are voiced and addressed on a regular basis and that
everyone and find something beneficial from the organization moving
forward.

If I were to be chosen to serve on the Board, I would:

1. Actively represent the members, business processionals, startups,
students, and New Yorkers who Instructional who work with technology
on a daily basis. These individuals have an enormous task ahead of
them as we continue to utilize technology as a means for creating
effective change and innovations we must continue to provide an open,
honest, and transparent space where professional development
opportunities and a wide range of resources for our active members are
available.

2. Foster a level of diversity for the organization. There are many
audiences that could benefit from tapping into the technology,
digital, and social media space. Thus we must help to foster a level
of diversity where communities outside of the current makeup feel
welcome to attend and to present.

3. Encourage and develop a means for the talent within the New York
Tech Meetup can lend its skills for social good. Connecting the many
members to organizations like the Taproot Foundation, the industry
leader in providing pro bono service grants to the city's most
neediest non profits, would be one of my main points of focus.

Plus focusing on some of the low hanging fruit like a REAL wireless
connection during the presentations, better networking, and the
ability for people to get tickets to NYTM without having to fumble
around every month for tickets.

Thank you so much for your time and PLEASE show your support and vote
for Mike Street as a NYTM Board Member.

Gap Inc. has tapped into the social media tastemakers for it's latest
campaign. We heard about this during NY Ad Week and saw the "making
of" video above. Gap's marketing team believes that influencers in the
social media space have more pull then celebrities.

What do you think?

Check out the cool new Rock Melt social web browser.

Earlier this week, Lionsgate launched an innovative Facebook
application which incentivizes SAW fans to share their anticipation
for the final SAW film on Facebook and Twitter; once SAW's more than
3,000,000 Facebook and Twitter fans share their excitement of the
series enough times, a new, special edition print created by famed
celebrity artist Jason Mecier will be revealed exclusively to the SAW
Facebook community. Ten of the lucky SAW fans who share will win one
of the limited edition prints signed by Tobin Bell (Jigsaw himself!)
and a grand prize winner will even win one of the famous SAW traps!

For more details, visit www.facebook.com/saw and click on the SHARE SAW tab.

Twitter has released a video showing off their re-design.

Evolving Influence

Fashion bloggers reached new prominence in 2010, but this is only the
beginning of an industry-changing movement. Kick off New York Fashion
Week with a day of seminars hosted by Independent Fashion Bloggers.
Eight pioneering experts will join IFB on September 9 to share
in-depth information about how their blogs catapulted them to new
career heights. Whether you want to become a major player, monetize
your blog or just get inspired, IFB has the resources you need.

http://evolvinginfluence910.eventbrite.com